Modernizing B2B commerce — from Aura to LWR, with Stripe, NetSuite, subscriptions & promos.
How WNC Tech delivered a custom Salesforce + Stripe architecture that transformed a one-time B2B storefront into a multi-currency, multi-cadence subscription engine — without breaking checkout, promotions, or invoicing.
Client
Global Leadership & Training Organization
Industry
Learning & Development
Platform
Salesforce B2B Commerce
Scope
Subscriptions · Stripe · NetSuite
Client Summary
A global leadership & training organization, scaling beyond one-time sales.
Our client is a global organization scaling its offerings through a dedicated B2B Salesforce Store. To modernize its go-to-market strategy, they shifted from traditional one-off product sales to a recurring revenue model — spanning monthly, quarterly, and annual subscription variations across multiple buyer groups and international currencies.
The Core Challenges
Out-of-the-box wasn't going to cut it.
The project faced severe structural and technical hurdles that precluded the use of out-of-the-box software — across data modeling, checkout behavior, and promotional logic.
Subscription Management Limitations
Salesforce's standard native modules could not support the custom architectural needs, requiring a ground-up custom data model within Salesforce B2B Commerce.
Transactional Rigidity
The initial launch strictly limited checkouts to one subscription product at a time and banned mixing subscription and non-subscription items in a single cart.
Evolving Promotional Friction
Aggressive acquisition strategies — 3-month free trials, high-value bundles, automated volume tiers — strained multi-currency calculations and trial grace periods across Salesforce and Stripe.
The Engineered Solution
A custom Salesforce-Stripe architecture, tailored for intricate B2B subscription lifecycles.
WNC Tech deployed a highly customized Salesforce-Stripe architecture designed to handle complex B2B subscription lifecycles end-to-end — from custom data modeling to tokenized billing and promotional logic.
Custom B2B Subscription Engine
A proprietary custom object structure inside Salesforce to track subscription states, seat counts, and renewal statuses — independent of standard Salesforce Subscription Management.
Stripe API Synchronization
Integrated Stripe via tokenized API calls to securely store credit cards, manage recurring billing cycles, and intelligently reuse existing Stripe coupons rather than generating duplicates.
Advanced Discount Architecture
Grace-period trials, fixed-price multi-currency promos, and automated zero-coupon volume tiers — engineered directly into the storefront checkout flow.
Multi-Currency Promo Logic
Hardcoded promotional limits across four core currencies to completely bypass inaccurate real-time exchange rate conversions on subscription pricing.
Technical Implementation Highlights
Grace-Period Trials
Trial logic allowing customers to enroll with a recorded card while pausing charges until the 4th month — preserving full annual pricing cycles.
Fixed-Price Multi-Currency Promos
Hardcoded promotional limits across four core currencies, bypassing inaccurate real-time systemic exchange rate conversions.
Automated Volume Tiers
Zero-coupon volume discounts embedded into the storefront checkout flow — e.g., price drops triggered automatically at 5+ units.
Business Impact & ROI
From linear transactions to fully automated recurring revenue.
The shift wasn't cosmetic — it changed how the business sells, prices, and bills, globally.
Pre-Implementation
BeforeRevenue Model
Linear, one-time transactional B2B sales.
Promo Flexibility
Zero support for subscription trials or discounts.
Billing Overhead
Manual tracking and disjointed contract administration.
Post-Implementation
AfterRevenue Model
Fully automated recurring monthly, quarterly, and annual streams.
Promo Flexibility
Automated volume tiers, multi-month free trials, and fixed-currency upsells.
Billing Overhead
Seamless Salesforce-to-Stripe tokenization with automated NetSuite invoice tracking.
3
Subscription cadences supported (monthly · quarterly · annual)
4
Core currencies handled with fixed-price promos
0
Manual billing reconciliations post go-live
Why It Worked
Instead of forcing the business into a standard subscription module, we built the data model, billing sync, and discount logic to match how they actually sell — across cadences, currencies, and buyer groups.
— WNC Tech · Salesforce B2B Commerce Practice
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