Retail & Consumer Goods

B2B and B2C commerce and loyalty on Salesforce

We build Salesforce Commerce Cloud storefronts, loyalty programs, and omnichannel customer engagement platforms that drive repeat purchases and long-term brand loyalty.

Our Approach

Retail and consumer goods companies are under pressure from all sides: rising acquisition costs, demanding digital-first shoppers, and direct-to-consumer competition. We bring deep Salesforce Commerce Cloud and Marketing Cloud expertise, combined with our Commerce Accelerator™ framework, to help you launch faster and optimize continuously.

Common Challenges We Solve

Competing with Amazon-like self-service for B2B buyers
Personalizing experiences across thousands of products and customer segments
Unifying customer data from stores, web, app, and customer service
Managing complex B2B pricing: contract-based, volume, customer-specific
Activating loyalty programs that actually change buying behavior

How We Help

B2B Commerce implementation

Launch a self-service portal with account-based pricing, bulk ordering, reorder lists, and ERP-connected inventory.

B2C Commerce storefront

Build or migrate to a modern headless Commerce Cloud storefront optimized for conversion and performance.

Loyalty Management

Implement Salesforce Loyalty Management to create points, tiers, and personalized rewards that drive repeat visits.

Marketing Cloud personalization

Connect purchase history and browsing behavior to triggered email, SMS, and push journeys that feel relevant.

Salesforce Solutions We Deploy

Salesforce B2B Commerce Cloud
Salesforce B2C Commerce Cloud (Composable Storefront)
Salesforce Loyalty Management
Marketing Cloud and Marketing Cloud Personalization
Service Cloud for order support
Salesforce Data Cloud for unified shopper profiles

40%

Faster commerce implementation with our accelerator

60%

Of orders shifted to self-service on our B2B builds

10+

Commerce Cloud implementations delivered

99%

Customer satisfaction score

Other Industries We Serve

View all

Financial Services

Salesforce solutions for banks, insurers, and wealth managers

Healthcare & Life Sciences

Connecting care teams, patients, and operations on Salesforce

Manufacturing

Field service, CPQ, and dealer portals for manufacturers

Technology & Media

Salesforce for SaaS, ISVs, and media businesses

Frequently Asked Questions

What Salesforce solutions does WNC implement for retail companies?

We implement B2B Commerce storefronts, B2C Commerce sites, Loyalty Management programs, Marketing Cloud journeys, and Service Cloud for customer support — individually or as a connected multi-cloud platform.

Can Salesforce manage both wholesale (B2B) and direct-to-consumer (DTC) commerce?

Yes. WNC designs unified commerce architectures where B2B Commerce handles wholesale ordering and B2C Commerce handles direct consumer sales — both connected to the same Salesforce CRM.

How does Salesforce Loyalty Management work?

Loyalty Management builds points-based or tier-based programs natively on Salesforce, automating reward issuance and personalizing offers through Marketing Cloud — without third-party loyalty vendors.

Can Salesforce integrate with our existing retail ERP?

Yes. We connect Commerce Cloud, Sales Cloud, and Service Cloud to SAP, NetSuite, Manhattan Associates, and custom legacy systems for real-time inventory, pricing, and order management.

Ready to transform your Retail & Consumer Goods operations?

Let's talk about what Salesforce can do for your organization.