Growth Marketing Manager

1. Demand Generation & Pipeline Growth • Plan and execute campaigns to generate qualified leads (MQLs/SQLs) • Drive pipeline contribution and revenue impact • Implement Account-Based Marketing (ABM) strategies for high-value clients 2. Content & Messaging Strategy • Develop content strategy aligned with buyer journey • Create/oversee blogs, landing pages, case studies, whitepapers • Craft messaging for CXO-level audience (CTO, CIO, founders) 3. Email & Automation • Design and execute email campaigns and nurturing workflows • Use tools like HubSpot / Salesforce • Track open rates, CTR, conversions, and pipeline impact 4. SEO & Organic Growth • Own keyword strategy, on-page SEO, and blog performance • Improve organic traffic and inbound lead generation 5. Website & Conversion Optimization • Continuously improve website content and landing pages • Optimize for conversion (visitors → leads) 6. Sales Alignment • Work closely with sales team on: • Lead qualification • Pitch decks & case studies • Feedback loop on lead quality 7. Performance Marketing • Manage and optimize campaigns on: • Google Ads • LinkedIn Campaign Manager • Run A/B tests, improve conversion rates, reduce CPL/CAC 8. Analytics & Reporting • Track KPIs: leads, CPL, conversion rate, pipeline value • Build dashboards and present insights to leadership

We are seeking an experienced and highly organized Growth Manager for our IT Services Marketing Team. The person will closely work with the Co-founder and Sales Team in driving Growth for B2B IT Services such as CRM tools, AI Services, and digital solutions. Education, Experience & Required Skills • MBA in Marketing • 5–8 years in B2B marketing (IT services/SaaS) • Strong understanding of international markets (US/EU) • Hands-on experience in email marketing, SEO, and performance marketing • Experience with CRM & automation tools (HubSpot/Salesforce/Mailchimp or similar) • Excellent content writing and communication skills • Proven track record of generating qualified leads and pipeline Preferred Skills • Experience with ABM campaigns • Exposure to multiple industry verticals • Experience managing freelancers/agencies KPIs • Monthly qualified leads (MQLs/SQLs) • Cost per lead (CPL) • Conversion rates (landing page, email, ads) • Pipeline contribution ($ value) • Organic traffic growth